**Gravity Forms** is a powerful WordPress plugin designed for creating and managing various types of forms on your website, including contact forms, surveys, and payment forms. It features a user-friendly drag-and-drop form builder, allowing you to easily add and arrange different field types, such as text inputs, dropdowns, and checkboxes.

Key functionalities include:

– **Conditional Logic:** This feature allows you to show or hide fields based on user input, creating a more dynamic user experience.
– **Email Notifications:** You can set up automatic email notifications for submissions, directing responses to specific team members based on the content provided.
– **Payment Processing:** Integrate with popular payment gateways like PayPal and Stripe to collect payments directly through your forms.
– **Data Management:** Easily manage form entries and export them in formats like CSV for further analysis or record-keeping【167†source】【168†source】【169†source】.

Gravity Forms is a premium plugin, with pricing plans starting at $59 per year for a single site license. While there’s no free version, a 30-day money-back guarantee is offered【167†source】【168†source】.

For more information, you can visit the [Gravity Forms official site](https://www.gravityforms.com).